SUCCES STORY
Franco Fabril SA
Founded in 1974, the company positions itself as one of the largest manufacturers of corn and sunflower harvesting heads in the world. It also has the capacity to manufacture tracks for harvesters, agricultural parts, and to rebuild used heads. With four manufacturing plants and one hundred fifty direct employees, it markets its products in more than fifteen countries. Additionally, its experience in the segment allows it to be the official representative of MacDon draper heads and windrowers, as well as Zürn harvesters in Argentina.
Content marketing
An optimal digital marketing strategy requires high-quality content to be produced consistently. We produce content with cutting-edge technology, using drones, mirrorless cameras, stabilizers, among other professional equipment, focusing on the target audience, following the company's guidelines and objectives.
Social media management
Social media is a very relevant channel for promoting industrial goods. It allows building a community of customers and prospects around a brand. We handle the corporate communication of Franco Fabril on the most important social media platforms: Facebook, Instagram, LinkedIn, and Twitter. For this, we unify branding criteria and redesign the company's communication strategy.
Google advertising management
We manage the company's online advertising on Google products. We position its website on the first page of search results through text ads, manage high-quality content for Display Network ads, and run video advertising campaigns on YouTube.
Social media advertising
A post on any social media platform by a company is, by default, limited in its reach. This is why companies are required to invest in advertising to achieve specific goals. We manage Franco Fabril's advertising investment in ads on Facebook and Instagram in line with their business objectives.
Local SEO positioning
In the agricultural machinery and implements manufacturing industry, it is very common to need to show customers the facilities and production processes behind a product. We optimize the company's profiles on Google so that their customers around the world can see the technology behind Franco Fabril's products.
YouTube
A direct channel to the world.
Before purchasing a product, millions of people use YouTube to look for reviews. This is the main reason behind the testimonial video we created about the Yacaré 1950 Franco Evolution caterpillar. Being the only manufacturer in Argentina of this traction system, we produced a testimonial from a client of the company who purchased the product for their harvester and shares their experience.
