SUCCESS STORY
Franco Fabril SA
Founded in 1974, the company positions itself as one of the largest manufacturers of corn and sunflower harvesting heads in the world. It also has the capacity to manufacture tracks for harvesters, agricultural parts, and to rebuild used heads. With four manufacturing plants and one hundred and fifty direct collaborators, it markets its products in more than fifteen countries. Additionally, its experience in the segment allows it to be the official representative of MacDon draper heads and windrowers, as well as Zürn harvesters in Argentina.
Content marketing
An optimal digital marketing strategy requires high-quality content consistently to be executed. We produce content with cutting-edge technology, using drones, mirrorless cameras, stabilizers, among other professional equipment, focusing on your target audience, following the guidelines and objectives of the company.
Social media management
Social media is a very relevant channel for the promotion of industrial goods. They allow for the construction of a community of customers and prospects around a brand. We handle the corporate communication of Franco Fabril on the most important social media platforms: Facebook, Instagram, LinkedIn, and Twitter. To achieve this, we unify branding criteria and redesign the company's communication strategy.
Google Ads management
We manage the company's online advertising on Google's products. We position your website on the first page of search results through text ads, we manage high-quality content for display network ads, and we handle video advertising campaigns on YouTube.
Social media advertising
A post on any social media platform by a company is, by default, limited in its reach. This is why companies are required to invest in advertising to achieve specific objectives. We manage Franco Fabril's advertising investment in ads on the Facebook and Instagram platforms in line with their business goals.
Local SEO
In the manufacturing industry of agricultural machinery and implements, it is very common to need to show customers the facilities and the production processes behind a product. We optimize the company's profiles on Google so that customers from all over the world can see the technology behind Franco Fabril products.
YouTube
A direct channel to the world.
Before buying a product, millions of people use YouTube to look for reviews. This is the main reason behind the testimonial video we have created about the Yacaré 1950 Franco Evolution track. Being the only manufacturer in Argentina of this traction system, we produced a testimonial from a client of the company who purchased the product for their harvester and shares their experience.
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