Social media advertising
Leverage social media to attract new clients.
Maximize the potential for growth and profitability by leveraging impactful advertising campaigns on the world's leading social media platforms. We manage your advertisements using customized strategies that are aligned with your objectives.
Monthly plans
Starter
Very good option for SMEs.
Ask for a quote- USD 1 000 - USD 29 999 ad investment¹
- Up to 2 social channels
- Up to 8 ad campaigns
- Online report 24/7
- Dedicated specialist
Advance
Ideal for increasing market share.
Ask for a quote- USD 30 000 - USD 99 999 ad investment¹
- Up to 3 social channels
- Up to 10 ad campaigns
- Online report 24/7
- Dedicated specialist
Pro
Recommended for large companies.
Ask for a quote- USD 100 000 - USD 199 999 ad investment¹
- Up to 4 social channels
- Up to 12 ad campaigns
- Online report 24/7
- Dedicated specialist
¹ Advertising investment is not included and is the responsibility of the client.
² The duration of the initial setup is one (1) month.
Complete comparison
| Features | Starter | Advance | Pro |
|---|---|---|---|
| Monthly advertising investment limits¹ | USD 1 000 - USD 29 999 | USD 30 000 - USD 99 999 | USD 100 000 - USD 199 000 |
| Number of social channels | Select up to 2 | Select up to 3 | Select up to 4 |
| - Facebook advertising campaigns | |||
| - Instagram advertising campaigns | |||
| - LinkedIn advertising campaigns | |||
| - X advertising campaigns | |||
| Dedicated social media advertising specialist | |||
| Development of the initial campaign strategy | |||
| Number of advertising campaigns | Up to 8 campaigns | Up to 10 campaigns | Up to 12 campaigns |
| Number of ad sets per campaign | Up to 2 sets | Up to 4 sets | Up to 6 sets |
| Creation of image ads | Up to 16 ads | Up to 16 ads | Up to 16 ads |
| Creation of video ads | 1 15-second ad | 2 15-second ads | 3 15-second ads |
| Audience analysis | |||
| Copywriting for advertising campaigns | |||
| Performance testing of design and ad copy | |||
| Continuous testing and optimization of campaigns | |||
| Testing of dynamic ad formats | |||
| International campaign management (Optional) | Ask for a quote | ||
| Management through client-owned advertising accounts | |||
| Standard online performance report |
Frequently asked questions
Social media advertising management service
A social channel refers to the advertising platform where digital advertising investment is managed. You can choose from the following platforms: Facebook Advertising, Instagram Advertising, LinkedIn Advertising, and X (Twitter) Advertising.
An advertising campaign is the highest level of hierarchy for managing online advertising. Campaigns are made up of ad groups that share the same targeting characteristics. Generally, targeting is done at the ad group level. Graphic creativity is applied at the ad level.
You can pay with a VISA, Mastercard, or American Express credit card. The estimated price range is expressed in US dollars but can be set to the local currency according to the advertiser's country. The advertising investment is made in the name of the client, who takes on the role of advertiser and owner of the advertising account on each chosen social channel.
All plans include the creation of certain amounts of image and video ads based on material provided by the client. Creative development takes place during the initial setup stage. If the client wishes to add more ads of the mentioned types, they can request them as add-ons. Regarding the videos, these do not include voiceovers.
Yes. The Advance and Pro plans include the management of international campaigns. It is important to note that social channels depend on the international policy applied by each platform and additional fees may apply. Consult with our specialists to find out about any additional charges.
The client retains administrator/owner access to all advertising accounts on social channels. They should only grant administrator permission to our agency for the management and provision of any of the service plans they contract.
Since business opportunities arise from our social media advertising service, we advise that this work be carried out by the client's commercial department. Our team does not respond to comments or direct messages.
All our plans include access to an interactive standard report on advertising investment performance in real time. The client has the ability to interact and apply various filters to optimally visualize their data.
Social media advertising by platform
Advertising on Instagram
Instagram is one of the most effective platforms for visual advertising, ideal for brands looking to inspire or showcase a lifestyle. Its audience, made up of young people and adults, interacts with brands through stories,reelsand thefeed. Ads are integrated naturally, and the connection withe-commerceallows turning inspiration into purchases without leaving theapp. Collaborating withinfluencersalso amplifies the advertising impact.
Advertising on Facebook
Investing in advertising on Facebook is an excellent option due to its wide reach and targeting capabilities. With over 2 billion active users, it allows access to a large audience of adults with purchasing power, ideal for local or general products and services. Its ad system facilitates targeting by interests, location, and demographics, and visual formats like videos and carousels offer multiple ways to connect with your audience at different stages of the buying process.
Advertising on LinkedIn
LinkedIn is the best platform for advertising if your business is focused on the B2B market or professional services. It allows you to reach decision-makers, executives, recruiters, and professionals from various sectors directly. You can segment by job title, industry, level of experience, company size, and more, which is invaluable for highly specific campaigns. Its serious and professional environment enhances brand perception and the quality of leads..
Advertising on X
Investing in advertising on X (formerly Twitter) is useful for brands that want to engage in public conversation, position themselves on current issues, or generate engagement in real-time. It is a platform where users follow trends, events, and news instantly, allowing you to capitalize on key moments (such as sports, political, or cultural events) to insert your brand with relevant messages. It is also ideal for awareness, branding, or customer service campaigns with an agile and direct approach...., ..
Advertising on TikTok
Advertising on TikTok allows you to reach a young and engaged audience eager to discover new products. Its algorithm favors virality, providing brands with visibility on a reduced budget. TikTok Ads offers targeting tools and attractive formats like In-Feed Ads or Hashtag Challenges. If your brand targets young and creative consumers, TikTok is essential for authentically capturing their attention.
Advertising on Pinterest
Pinterest is an excellent option for advertising products or services that rely on visual purchasing decisions. Users are in discovery mode and have a high purchase intent. Your brand can appear in their searches just when they are considering options for, for example, decorating their home or planning events. Additionally, ads integrate organically, which can increase web traffic and long-term sales.