SUCCESS STORY
Faldani Neumáticos SA
The company has five branches and positions itself as one of the largest Goodyear distributors in Argentina. Since 1963, it has been dedicated to the sale of tires, wheels, and the provision of light mechanical services for cars, trucks, vans, agricultural machinery, and road equipment. Additionally, it has its e-commerce platform called "Tugomería," being one of the first companies to sell tires online in the country.
Social media management
We manage the business profiles of Faldani Tires on Facebook and Instagram. The content creation is aimed at their audience, and the challenge has been to consistently create value considering the high competition in the industry. We redesigned the communication strategy for these channels in line with Goodyear's guidelines.
Google advertising
Searching for tires on Google is a very popular practice among those who are users and/or owners of motor vehicles. We manage the advertising campaigns for Faldani Tires on Google to position their e-commerce on the first page of search results. We also use the Google Business Profile extensions for each branch to drive physical traffic to the nearest location. We work based on valuable conversions for the constant optimization of the advertising budget.
Social media advertising
To obtain short-term business opportunities, it is essential to invest in online advertising on social media. The automotive sector generates a large amount of content on almost all social media platforms. This allows tire distributors to capture leads through advertisements. We manage the company's advertising strategy through impactful ads on both social media platforms.
Local SEO positioning
The tire sales and light mechanical services segment is closely linked to the reviews that customers leave on company profiles on Google. In fact, reviews determine a profile's position on Google. We optimize local SEO for each branch according to its location to increase visibility against competitors present in each area. Presence in Rosario (Santa Fe), Río Cuarto (Córdoba), Pergamino (Buenos Aires), and Venado Tuerto (Santa Fe).
“Impactful content and quality work.”
“We worked with Nodaros and I can say that they solved our problem of not appearing first on Google as direct distributors of Goodyear in our region. Additionally, our CTR in search campaigns remained 4 points above the average for a company in our sector, which is very good. The work is exceptional and their analytical reports are very accurate.”
