Social Media Advertising

A network or a social channel refers to the ad platform on which the digital advertising investment is managed. You can choose from the following platforms: Facebook Advertising, Instagram Advertising, LinkedIn Advertising and Twitter Advertising.

An ad campaign is the highest level of hierarchy for online advertising management. Campaigns are made up of groups of ads that share the same targeting characteristics. Usually targeting is done at the ad group level. Display creative is applied at the ad level.

Payment can be made by VISA, Mastercard or American Express credit card. The estimated price range is expressed in U.S. dollars but can be configured to the local currency according to the advertiser’s country. The advertising investment is made in the name of the client, who takes the role of advertiser and owner of the advertising account in each chosen social channel.

All plans include the creation of certain quantities of image and video ads from material provided by the client. Creative development is carried out at the initial setup stage. If the client wishes to add more of the above-mentioned types of ads, they can request them as additional. Regarding videos, these do not include voice-over.

Yes, the Pro and Enterprise plans include the management of international campaigns. Please note that social channels depend on the international policy applied by each platform and additional fees may apply. Please consult with our specialists to find out additional charges.

The client retains administrator/owner access to all advertising accounts on social channels. You must only grant administrator permission to our agency for the management and delivery of any of our service plans you contract.

As commercial opportunities arise from our social media advertising service, we recommend that this work be carried out by the client’s commercial area. Our team does not respond to comments or direct messages.

All our plans include access to a standard interactive report of the performance of the advertising investment in real time. The client has the ability to interact and apply various filters to optimally visualize their data.