Inbound Marketing for businesses
It’s time for your company to transform leads into customers with strategic content without leaving anything to chance. We automate sales processes through CRM.
What is Inbound Marketing?
Inbound Marketing for businesses consists of dividing a sales process into stages, in order to have greater certainty when making commercial decisions focused on the customer or prospect. It is carried out by defining strategies and executing actions for each of the 4 key instances: attraction, conversion, closing and delight.
This first stage involves the positioning of your company on the Internet and focuses on attracting the ideal customers to find the contents of your company, and through them, your products and / or services.
For this, we optimize your digital infrastructure to achieve a significant increase in traffic to your website. In addition, we develop a content plan specially oriented to your target audience, in order to capture their attention and help them find a solution according to their needs.
Once you have managed to attract your ideal customers, you work to convert them into leads. This is where different types of resources specially designed to achieve conversion come into play, such as leadflows, chatbots, CTAs and forms, usually associated with downloadable content offers or special promotions.
These tools get people who come to your website to voluntarily share their data (name, email, phone number, etc.) and consumer habits, thus becoming part of your contact base. Hubspot’s intelligent segmentation helps, in this instance, marketing and sales teams to prioritize the most interesting leads.
In the closing stage, efforts are focused on closing the sale. To this end, the work of the marketing and sales teams must be aligned in order to maximize the results of the entire strategy. At this point, CRM is used as a meeting place where both parties can dump all relevant data to achieve a more precise level of personalization in business relationships.
The B2B sales process often involves lengthy negotiations in which the purchasing decision is subject to a chain of people within the company. In this exchange process, the contextual knowledge provided by a CRM is decisive to fully understand each customer’s problem and provide a truly focused solution.
Loyalty is a central aspect of Inbound Marketing. This means that, with Inbound, the relationship with customers does not end at the point of purchase, but from there, you work to retain them and convert them, little by little, into promoters of your company. The Inbound method is based on offering an exceptional customer experience. In addition, users now have much higher expectations of companies and the attention they receive. Therefore, it is much more important to interact with them in the right way, delight them and help them achieve success.
If you succeed, they will continue to buy your products or services, they will generate a long-term bond with your company, they will recommend your brand to their friends and they will tell everyone that they are fans of your products or services. In short, it is all about working to make customers become amplifiers of your brand and add value to your business.
Benefits of Inbound Marketing for businesses
Differentiation in the market. Increased interactions in the short term. Improvement in the closing rate. Low-cost positioning based on customer or potential customer searches. Better brand perception by providing relevant information.
What type of market does it apply to?
B2B (Business to Business) and B2C (Business to Consumer) companies are suitable for Inbound Marketing strategies. From industrial products, production of raw materials or provision of services. Because the focus is on the audience and not on the product or service being marketed, i.e., the center is the target audience and its interaction at each stage of the sales process.
How to know if it is convenient?
By implementing Inbound Marketing strategies, you will be focusing on the interaction during the sales process, on how to achieve the desired closing percentage. Therefore, your audience will always know the way to obtain your product or service.
Why should I implement Inbound Marketing for my business?
For the simple fact that consumers demand better personalized and timely attention at every step of the buying process. Competition is sharpening and the target audience has more and more information, these variables are decisive when implementing Inbound Marketing. At Nodaros we can help you.